Angela Hsiao – Digital Marketing Q&A
3rd January, 2018
Angela Hsiao is an experienced media and marketing professional. The combination of her strong understanding of branding, strategy, digital marketing, ability to analyse numbers for insights and harness creativity are key for marketing success.
Knowing what to focus on is key to managing your digital marketing. With the digital marketing landscape constantly changing – the set up for Google Adwords and Facebook ads manager are updated with new formats and targeting options all the time, staying on top of this can be a full time job. Identifying what your business needs and deciding whether you can manage this in-house or if your time would be better spent managing the business and hence, outsource the more technical elements of digital marketing is a good starting point.
Don’t be scared! Business owners can feel as though they have to do everything. Just because you can have a Facebook, YouTube, Twitter, Instagram and Pinterest account, doesn’t mean you have to or that they will deliver business results for you. Understanding the strengths and weaknesses of each and how they can drive your business will give you the confidence to move forward and cut out time wasting.
Currently on Facebook, only around 20% of your followers will actually see your posts. Each social media channel can help with achieving different objectives. Some key things to consider:
- What does your business need to grow? Is it awareness, educating your audience, sales or lead generation? Maybe it is all of them! Developing a digital marketing strategy will help to prioritise.
- Where is your audience? Are they even on Pinterest? Fish where the fish are.
- Do you have a benchmark for success? Put the relevant tracking in place.
The initial set up costs don’t have to be costly, as long as the revenue driven covers the costs of the website set up, you are winning. There are all sorts of online options to get people to your site including SEO, PPC and paid social. These can be cost efficient as well, provided the right targeting and optimisation is in place. There is no longer the need for spending hundreds of thousands of pounds to get the attention you need to drive your business forward. Digital marketing puts SMEs back in the game.