WHAT IS ASHORTWALK?

ashortwalk designs, develops and manufactures an award-winning range of pioneering eco products made from redundant materials that enable true recycling.

After moving to Cornwall in 2003, Dan Dicker developed ashortwalk from a desire ‘to create products from recycled materials, in the UK, a short walk from the sea.’

Focusing on unique, functional products that solve a problem, Dan started creating his first idea, the eco tide clock, from a shed in his garden. The Perranporth-based company has enjoyed sustainable growth ever since, now offering over 115 products.

These products, including the recent addition of an eco plant pot range, are supplied to companies such as John Lewis, Homebase and the RNLI.

At ashortwalk, waste materials are both a challenge and an opportunity, and they support that ‘nothing is truly recycled until it’s reused’.

The company’s determination and clear vision for a more sustainable future has meant venturing into a new market, creating a circular economy solution that will turn a company’s problematic waste stream into a profitable revenue stream.

WHAT DID TRANSFORM DO?

Oxford Innovation Business Coach Jim Payton worked with Dan Dicker to help ashortwalk:
  • Transform Graphic Element 1
    Import new eco products
  • Transform Graphic Element 1
    Develop the business model to handle new products
  • Transform Graphic Element 1
    Identify potential risks in preparation for scaling up distribution
  • Transform Graphic Element 1
    Define Dan’s role throughout the growth journey
Business coaching has also helped to prioritise and increase effectiveness in key areas including:
  • Transform Graphic Element 1
    Creating a cashflow forecast
  • Transform Graphic Element 1
    Protecting intellectual property
  • Transform Graphic Element 1
    Business strategies and handling commercial pressure

RESULTS

  • Transform Graphic Element 1
    Team expansion – addition of two full-time staff since 2016
  • Transform Graphic Element 1
    More than 30% increase in turnover and growing since 2016
  • Transform Graphic Element 1
    10% increase in profits and growing in the same period
  • Transform Graphic Element 1
    Exporting to 6 countries including New Zealand, Australia and the U.S.
  • Transform Graphic Element 1
    Venturing into different markets including wholesale, direct sales, and creating a circular economy with the commercial sectors
  • Transform Graphic Element 1
    In the process of launching a world first product that is made entirely from recycled coffee cups
Dan Dicker Ashortwalk Circle

QUOTE FROM CLIENT

Oxford Innovation are unique in delivering business coaching in a personal way, which focuses on the individual as well as the business. The biggest advantage however, has been the breadth of the coaching resource that you can tap into. Access to a wider team of experienced, knowledgeable business coaches has been of real value.

Dan Dicker
MD, ashortwalk
www.ashortwalk.com

Staff Bios Jim Payton

QUOTE FROM COACH

Dan and the team have been a pleasure to work with. The business has a mission to grow the closed loop economy and from a small office in Cornwall they are having a big impact globally designing a diverse range of products all made from recycled materials. The biggest of these is about to launch in 2018 so watch this space.

Jim Payton
Oxford Innovation Business Coach

Local
single-case-studies.php
ID: 2383
px width
px height
Logged OUT