Gummee

SUCCESS STORY

WHO ARE GUMMEE?

Mother of two Jodine launched her business with one product in 2012 after inventing the multi award-winning Gummee Glove teething mitten to help her son, Jimmy, when he was teething as a baby.

Jimmy would constantly gnaw on his hands, becoming frustrated and making his skin sore. Jodine created the Gummee Glove to solve the problem.

These innovative teethers now help parents through every step of the way of their child’s teething journey.

March 2017 saw the launch of new mouthing glove product Happy Hands in the UK. It has been invented in direct response to increased online demand from parents seeking a suitable product for young people whose additional needs cause them to bite and chew.

WHAT DID TRANSFORM DO?

 Oxford Innovation Business Coach Alan Bartlett worked with Jodine to help Gummee:
  • Transform Graphic Element 1
    Develop new distribution networks
  • Transform Graphic Element 1
    Extend the product range
  • Transform Graphic Element 1
    Protect intellectual property
  • Transform Graphic Element 1
    Comply with international market requirements
Business coaching has also helped to prioritise and increase effectiveness in key areas including: 
  • Transform Graphic Element 1
    Setting budgets
  • Transform Graphic Element 1
    Setting team roles
  • Transform Graphic Element 1
    Raising brand awareness and Jodine’s own personal profile to maximise sales potential

RESULTS

  • Transform Graphic Element 1
    Within five years the company has grown from nothing to generating a total turnover of more than £1 million
  • Transform Graphic Element 1
    Gummee sells a range of innovative and unique teething products worldwide both online and through dedicated distribution networks in 17 countries
  • Transform Graphic Element 1
    Surpassed its target for the current financial year with turnover exceeding £420,000
  • Transform Graphic Element 1
    Jodine recently took to the stage alongside TV ‘Dragons’ Theo Paphitis and Deborah Meaden to share her story at a major UK business conference
  • Transform Graphic Element 1
    She is also regularly invited to speak about her experiences at business events throughout the South West
Jodine Boothby Circle

QUOTE FROM CLIENT

The support and advice I’ve received through Oxford Innovation’s coaching team has been fantastic. It is an amazing resource, particularly for someone relatively new to the world of business like me. They continually challenge me to look at the bigger picture and have worked with me on many aspects of the business to set an agenda for taking it forward.

Jodine Boothby
Gummee
www.gummee.life

Staff Bios Alan Bartlett Circle

QUOTE FROM COACH

My focus has primarily been to act as a sounding board, helping to channel the entrepreneurial mindset of the business by challenging their thinking and approach, particularly connected to new products, market and distributor development.

Alan Bartlett
Oxford Innovation Business Coach

Local
single-case-studies.php
ID: 1578
px width
px height
Logged OUT